Power inspired by nature.
“It was time to enhance Romeo Power’s look and feel in a significant way. We’re delivering so much more than a product to our customers, and we wanted to ensure that our brand embodied the visionary push behind Romeo Power’s offerings today, along with our aspirations for the future. Design trends change. Romeo Power’s new brand identity is not only timeless, but it brings warmth to the battery technology space and reflects the spirit of our organization. Our uncompromising approach puts our customers and employees first – where we strive to help them achieve new levels of success every day.”
Intention with impact.
Every part of Romeo Power’s ground-up rebrand initiative was approached with intention.
Romeo Power’s new logo is a celebration of a current as it flows towards the possibility of a better future for all. Romeo Power is moving in one direction - forward. We direct our energy towards achieving our objectives as one strong, cohesive unit. And this includes our customers. Just as the current flows in a continuous circle, the circle in our logo mirrors the unceasing flow of our passion and determination to create a zero-emissions future, in a world in which access to energy is universal. The Romeo Power logo is also inspired by the center of a tree’s wood core, called Heartwood. It is the fundamental supporting pillar of the tree and it never decays or loses strength. In many ways, it’s as strong as steel and this feat of nature aligns perfectly with Romeo Power’s internal values. Not only does the Romeo Power logo visually represent the natural pattern of Heartwood, itself akin to the design of a battery cell, but it represents Romeo Power’s positioning as the core of electrification.
Vision
Create a world where energy poverty no longer exits.
Mission
Power the world’s transition to electrification.
Design ideation.
